Responsibilities:
- Lead the development and execution of integrated marketing strategies, including Above-the-Line ATL and Below-the-Line BTL campaigns.
- Oversee Trade Marketing, social media, and E-commerce initiatives, ensuring alignment with business objectives.
- Develop, present, and implement Brand Plans, with demonstrable proof of successful brand strategy execution.
Requirements:
- Bachelor’s degree in marketing, Business Administration, or related field post-graduate degree or professional certifications such as CIM/AMA will be an advantage.
- Minimum of 10 years of sales, marketing experience, with at least 5 years in a senior management position within FMCG or related industries
- Strong background in Trade Marketing, Social Media management, E-commerce, and Product Development
- Experience in consumer research and applying insights to drive brand and business growth.
