Role Overview
- We are seeking a Growth and Partnership Specialist to lead our go-to-market efforts, drive user acquisition, build strategic partnerships, and convert high-intent leads into paid users.
- Reporting directly to the Director of Europe operations, you will be responsible for identifying and closing growth opportunities, managing key referral relationships such as travel consultants, relocation agents, and educational advisors, and ensuring seamless conversion through our platform.
- This is a highly impactful and hands-on role, ideal for someone who can blend strategic thinking with execution.
Responsibilities
- Develop and execute growth strategies that increase paid user acquisition and drive revenue growth.
- Identify, onboard, and manage a network of referral agents, travel consultants, and institutional partners.
- Build and maintain a structured partner pipeline with clear KPIs and performance milestones.
- Collaborate with Marketing, Customer Success, Product, and Operations to ensure aligned growth initiatives.
- Develop onboarding and training materials for partners and ensure activation within 2 weeks of signup.
- Design and manage incentive programs to encourage consistent lead delivery and conversion.
- Monitor and report performance: track leads, paid users, conversion rates, and revenue per partner.
- Maintain regular communication and nurture relationships to improve partner engagement and retention.
- Represent Blumefy at relevant offline activations, networking events, and partner community initiatives.
- Provide regular insights and updates to senior leadership on progress, challenges, and opportunities.
- Perform any other duties as assigned from time to time.
Requirements
- Bachelor’s degree in Business, Marketing, or a related field preferred.
- 3–10+ years in sales, partnerships, or business development.
- At least 1 year of experience in a leadership or strategy-execution role.
- Strong track record of user and revenue growth through partnerships or channel sales.
- Excellent negotiation, communication, and stakeholder management skills.
- Data-driven mindset with experience using CRM and analytics tools.
- Deep understanding of African markets and migration trends is a plus.
- Experience working with agents, consultancies, or diaspora communities is highly desirable.
