Summary
- We’re looking for a Customer Lifecycle Specialist to own and optimize our customer engagement strategies across all touchpoints.
- This role is critical in ensuring our customers are supported, informed, and empowered throughout their journey, ultimately driving retention, upsell, and revenue growth.
What You’ll Do
- Develop and execute lifecycle marketing strategies to engage customers from onboarding through retention and expansion.
- Map the customer journey, define touchpoints, and create initiatives for onboarding, upsell, retention, and churn prevention.
- Build and manage customer segmentation, ensuring messages are personalized and targeted.
- Design and execute email, SMS, and push notification campaigns, including promotional, triggered, and nurture sequences.
- Analyze customer behavior and campaign performance to continuously improve messaging, timing, and engagement metrics.
- Partner with Product, Marketing, and Customer Success to align campaigns with product launches and user needs.
- Establish testing frameworks A/B tests, experiments to optimize campaign performance.
- Use data-driven insights to identify opportunities to increase conversions, revenue, and customer satisfaction.
- Collaborate with analytics to develop dashboards and reporting to measure lifecycle program effectiveness.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field MBA preferred.
- 1+ years of experience in lifecycle marketing, customer engagement, or growth marketing.
- Strong knowledge of customer segmentation, behavior, and journey mapping.
- Hands-on experience with marketing automation tools HubSpot, Marketo, Pardot.
- Skilled in email design HTML/CSS, SMS, push notifications, and A/B testing.
- Analytical mindset with ability to turn data into actionable strategies.
- Excellent collaboration and communication skills across cross-functional teams.
