Division: Marketing
Mission:
- To develop and execute a comprehensive media strategy for MTN Nigeria’s Above-the-Line ATL media portfolio, encompassing TV, Radio, Print, and Outdoor channels.
- To provide expert media direction for all ATL advertising initiatives, ensuring seamless alignment with business objectives, policies, and brand guidelines.
Description:
- Develop a work implementation plan, ensuring it is in alignment with the media strategy and plan of the segment.
- Prioritize tasks and deliver on all assignments within set timelines
- Maintain and build brand strength through advertising, media, and any other marketing means, managing relationships with key media agencies/partners daily.
- Develop and implement a comprehensive annual media strategy aligned with MTN’s business objectives.
- Design and execute media strategies for various MTN business functions, coordinating implementation and monitoring progress.
- Actively guide and influence the development of brand communication plans.
- Optimally manage media budgets to ensure the actualization of the best value for money, and mitigate against hike in media rates due to inflation.
- Ensure effective and efficient media planning and deployment to drive impact that will grossly support in the achievement of Revenue target, both for short and long term.
- Foster strong relationships with internal and external stakeholders, ensuring seamless media campaign execution and business objective achievement.
- Take appropriate measures to ensure business policies and processes are strictly adhere to within the governance framework to minimize exposure and risk.
- Lead media negotiations in collaboration with our media agency to freeze rates, acquire more discounts and mitigate against inflation.
- Provide training, coaching, and guidance to team members to enhance their skills and optimize work output.
- Guide teams and stakeholders on media briefing to ensure proper briefing best practices to ensure effective delivery on business and campaign objectives.
- Ensure team members and agencies leverage media planning tools e.g., MPS, AMPS, Diaries, Digital Media tools to optimize media planning and buying.
- Manage MTN’s business relationships with the media agency, ensuring effective collaboration and partnership.
Education:
- First degree in any related field
- An MBA is desirable
Experience:
6 – 13 years’ experience which includes:
- Minimum of 6 years of experience in Marketing and Media discipline
- Experience in coordination and process improvement
- Customer support and understanding of the consumer segment
- Experience in Telecommunications Industry
- Familiar with Microsoft tools, inclusive of Excel, PowerPoint, Teams, Word, and Adobe.
