Industry and Market Trend Analysis
- Track developments in the financial services industry e.g. CBN regulations, fintech disruption, inflation, interest rates, FX dynamics.
- Monitor macroeconomic indicators that affect lending, deposits, investment products, and customer behavior.
Competitor Benchmarking
- Analyze competitor banks’ products, pricing, branch expansion, digital offerings, and campaigns.
- Provide competitive intelligence reports for business units, senior management, and strategic teams.
Customer & segment Insights
- Study customer acquisition, retention, and churn rates across segments Retail, SME, HNWI, LOC & EFS.
- Identify behavioral trends in channel usage, digital adoption, and product uptake cards, loans, savings, etc..
Performance Reporting and Dashboarding
- Develop and maintain dashboards Power BI, Excel showing market share, revenue trends, and segment performance.
- Generate reports that track product penetration, fee income, and cross-sell ratios.
Support Strategic Initiatives
- Provide intelligence to support product development, new market entry, branch optimization, and digital transformation.
- Assist in pricing strategies, marketing campaign planning, and competitor threat assessments.
Collaboration Across Business Units
- Work with Retail, Commercial, LOC, HNWI, Payment and Strategy teams to supply tailored insights.
- Support quarterly business reviews, board reporting, and investment/expansion decisions.
Experience & Qualifications
- Bachelor’s degree in computer science, Mathematics, Statistics or Business Management
- Working knowledge of data mining using SQL, ETL, and Excel
- Demonstrated experience in executing presentations of technical and business level data.
- Knowledge and familiarity with Tableau is a plus
- Proven ability to synthesize analytics and research results into clear insights, and to deliver actionable recommendations.
- Business writing and presentation skills for executive reporting
- Ability to link market signals with financial impact
