Role Summary
- We are seeking a dynamic and results-oriented Sales Executive to drive advertising revenue by selling airtime and integrated marketing solutions to agencies and direct clients.
- The ideal candidate is a persuasive communicator, a strategic thinker, and a hunter who thrives on building relationships and closing deals.
- You will be responsible for identifying new business opportunities while nurturing existing accounts to maximize BDTV’s market share.
Key Responsibilities
Revenue Generation:
- Identify, prospect, and acquire new advertising clients across various sectors e.g., FMCG, Telecoms, Automotive, Banking.
- Develop and maintain a robust sales pipeline to meet and exceed individual revenue targets.
- Sell a portfolio of products, including spot advertising, program sponsorships, and integrated digital-video solutions across BDTV’s platforms.
Client & Agency Management:
- Build and maintain strong, long-term relationships with key decision-makers at advertising agencies and direct clients.
- Act as a trusted media consultant, understanding client marketing objectives and proposing tailored, effective media plans.
- Prepare and deliver compelling sales presentations and proposals that demonstrate clear ROI.
Strategic Planning & Negotiation:
- Develop persuasive media plans that leverage BDTV’s audience demographics and programming strengths.
- Negotiate rates and contracts effectively to secure profitable and sustainable business.
- Maintain up-to-date knowledge of audience ratings e.g., Nielsen, market trends, and competitor activity.
Collaboration & Execution:
- Work closely with the traffic, programming, and creative teams to ensure flawless campaign execution.
- Provide exceptional after-sales service to ensure client satisfaction and secure repeat business.
QUALIFICATIONS AND EXPERIENCE
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- A minimum of 2-3 years of proven experience in media sales, advertising sales, or a similar field
- B2B sales role, preferably within a TV station, radio station, or media agency.
- A strong existing network of contacts with advertising agencies and clients is a significant advantage.
REQUIRED SKILLS AND COMPETENCIES
- Excellent Communication & Presentation Skills: Ability to articulate value propositions clearly and persuasively.
- Strong Negotiation and Closing Skills: A proven hunter mentality with a track record of meeting sales targets.
- Strategic Acumen: Understanding of the media landscape and how to use audience data to build a case for clients.
- Relationship Builder: A natural connector who excels at building rapport and trust with clients.
- Resilience & Drive: Ability to thrive in a target-driven environment and persevere through challenges.
- Tech-Savvy: Proficient in Microsoft Office Suite especially PowerPoint and Excel and CRM software.
